SEO / eCommerce Consultant – Go Travelling Pty Ltd
12/2013 – Current
- Plan and overseer migration of current travel websites and other web properties to Magento platform.
- Development planning, wire framing and custom design
- Re-structure and implementation of new navigation and template layout for optimum performance in search results.
- Setup of system attributes, attribute sets, category and layered navigation.
- Responsible for creation of in-house procedures for best SEO practices for data-entry.
- Responsible for sourcing experienced developers for customisation requirement to Magento.
- Liase with overseas developers, document custom coding requirements and application testing.
SEO Consultant – The Bicycle Store Pty Ltd
10/2008 – Current
- Overseering of migration of current ecommerce platform to Magento 1.9.
- Standardised data-entry procedures specific to the needs of The Bicycle Store.
- Responsible for the training and management of remote overseas data-entry staff in Philippines.
- Responsible for the SEO and Marketing aspects of the company including analysis of market trends in the cycling industry, creation and implementation of an annual business strategy.
- Created new procedures and trained in-house staff to improve the internet fulfillment processes within the organisation to decrease staff errors and increase customer satisfaction and retention.
- Planned migration from MYOB Retail Manager to Vend (Cloud) POS and XERO accounting system.
- Consistent #1 placements for major competitive keywords and phrases across a wide range of products.
- 70% increase in unique visitors.
- 250% increase in online revenues.
- 95% of net income is directly generated from internet sales.
- Significantly increased customer retention rates.
SEO Consultant / Web Development - Self Employed
04/2008 - 10/2008
SEO consultancy for numerous companies, plus planninng, overseer of development, testing and launch of new Flex Five Card Draw gaming software with integrated live video for online Casino.
SEO Consultant - Ichumash
08/2007 - 04/2008
Location: Costa Rica
- Enchanced site design from an SEPOV.
- Reported on current and project search engine placement, analysis of statistics, plan search engine objectives and make recommendations on staffing needs to meet projected targets.
- Detailed strategies for management and content writers on how to best structure their blog articles, press releases etc from a SEO perspective.
Production Manager, Playsafe Holding AS (Listed)
07/2006 - 07/2007
Location: Costa Rica
- Management of the Designers, Coders and Content Writers.
- Implementation of Project Management System and workflow changes for increased productivity.
- Managed all website projects, wire-framing, planning and design.
- Increased SEO and customer experience by way of Videos, Podcasts, Blogs, Ecommerce and Player testimonials.
- Managed the re-skinning process across the Casino's entire suite of online games.
- 300% increase in Production Departments productivity.
- 20% increase in customer click-through rate on newsletters.
- 80% decrease in production time spent on newsletters.
Director / E-Commerce Manager, Cybersmart Creatives
06/1997 - 06/2006
Established my own SEO / Internet marketing company which targeted several niche industries such as real estate, finance, pharmaceutical and casinos, development and creation of numerous high traffic websites and re-sale of leads to major industry websites.