Sean Williams

SEO, SEM & eCommerce Consultant

About me

Hardworking, analytical, loyal and trustworthy, no hangups or bad-attitude, just a geniune desire to do my best, I take pride in my work and enjoy taking on challenges and achieving seemingly impossible goals.


You know how most businesses struggle in the planning and deployment stages of their website development or lack the knowledge to obtain top search engine results for competitive phrases or the ability to create social media buzz online?

I solve that.

I do this by an in-depth analysis of your business, your products and services, websites layout, current SEO and Social Media strategies and formulate a custom solution designed to sky-rocket your products to the top of the search engine listings, increase social awareness and overall customer conversions.


SEO / eCommerce Consultant – Go Travelling Pty Ltd

12/2013 – Current
Location: Australia

  • Plan and overseer migration of current travel websites and other web properties to Magento platform.
  • Development planning, wire framing and custom design
  • Re-structure and implementation of new navigation and template layout for optimum performance in search results.
  • Setup of system attributes, attribute sets, category and layered navigation.
  • Responsible for creation of in-house procedures for best SEO practices for data-entry.
  • Responsible for sourcing experienced developers for customisation requirement to Magento.
  • Liase with overseas developers, document custom coding requirements and application testing.

SEO Consultant – The Bicycle Store Pty Ltd

10/2008 – Current
Location: Australia

  • Overseering of migration of current ecommerce platform to Magento 1.9.
  • Standardised data-entry procedures specific to the needs of The Bicycle Store.
  • Responsible for the training and management of remote overseas data-entry staff in Philippines.
  • Responsible for the SEO and Marketing aspects of the company including analysis of market trends in the cycling industry, creation and implementation of an annual business strategy.
  • Created new procedures and trained in-house staff to improve the internet fulfillment processes within the organisation to decrease staff errors and increase customer satisfaction and retention.
  • Planned migration from MYOB Retail Manager to Vend (Cloud) POS and XERO accounting system.


  • Consistent #1 placements for major competitive keywords and phrases across a wide range of products.
  • 70% increase in unique visitors.
  • 250% increase in online revenues.
  • 95% of net income is directly generated from internet sales.
  • Significantly increased customer retention rates.

SEO Consultant / Web Development - Self Employed

04/2008 - 10/2008
Location: Nicaragua

SEO consultancy for numerous companies, plus planninng, overseer of development, testing and launch of new Flex Five Card Draw gaming software with integrated live video for online Casino.

SEO Consultant - Ichumash

08/2007 - 04/2008
Location: Costa Rica

  • Enchanced site design from an SEPOV.
  • Reported on current and project search engine placement, analysis of statistics, plan search engine objectives and make recommendations on staffing needs to meet projected targets.
  • Detailed strategies for management and content writers on how to best structure their blog articles, press releases etc from a SEO perspective.

Production Manager, Playsafe Holding AS (Listed)

07/2006 - 07/2007
Location: Costa Rica

  • Management of the Designers, Coders and Content Writers.
  • Implementation of Project Management System and workflow changes for increased productivity.
  • Managed all website projects, wire-framing, planning and design.
  • Increased SEO and customer experience by way of Videos, Podcasts, Blogs, Ecommerce and Player testimonials.
  • Managed the re-skinning process across the Casino's entire suite of online games.


  • 300% increase in Production Departments productivity.
  • 20% increase in customer click-through rate on newsletters.
  • 80% decrease in production time spent on newsletters.

Director / E-Commerce Manager, Cybersmart Creatives

06/1997 - 06/2006

Established my own SEO / Internet marketing company which targeted several niche industries such as real estate, finance, pharmaceutical and casinos, development and creation of numerous high traffic websites and re-sale of leads to major industry websites.

What can i do

Web design

All facets of the website design process, including template optimisation for search engines, social media elements and graphic design.


For success in today's competitive marketplace we tailor the best eCommerce solutions to make them perform and deliver better results.


One of the most cost effective methods of increasing search exposure and your ROI, speak to me today about tailoring a strategy to suit your budget.

Want to know more? feel free to drop me a line for
casual, contractural or full-time employment.

Get in touch with me

My skills

Here are just some of my key skills.


Web Design
Project Management
Content Writer


We needed our eCommerce website running quickly, in a planned, structured manner with limited finances, Sean pinpointed areas that required special attention and managed the entire process, keeping everything within budget.

Gary McKerrow (Director) / Studio Jewellery Pty Ltd

Sean truly understands what makes a business tick, his expertise has been the key to our prominence in the search engines and our business success. Sean's energetic approach to his work reflects in his ability to motivate and direct others into action.

Paul Williams (Director) / The Bicycle Store Pty Ltd

Periodically we use Sean's services, he keeps well-tuned to current trends in search engine optimisation and marketing techniques and provides useful insights across many business spectrums, highly motivated, a true asset.

Tina Tong (Director) /

Sean managed our development team of coders, web designers, content writers and SEO personnel with exceptional results, his resourcefullness and industry knowledge combined with his personal drive proved invaluable in meeting our objectives.

Ben Johansen / Playsafe Holdings listed on (Olsa Exchange.)

Featured Work

My most recent work, involved website design, templating, seo and ongoing marketing.

  • +

    The Bicycle Store

    SEO / Marketing, Design


Get in touch with me

feel free to send an email

please enter your name please enter your e-mail e-mail is not a valid format please enter your message

Your message has been sent. Thank you!

Personal Info

Name : Sean Francis Williams
Birth : 06 / 02 / 1966
Phone : + 0426 271 229
Email :
Address : George St, Sydney NSW 2257
Blog : eCommerce Trends