You know how most businesses struggle in the planning and deployment stages of their website development or lack the knowledge to obtain top search engine results for competitive phrases or the ability to create social media buzz online?

I solve that.

I do this by an in-depth analysis of your business, your products and services, websites layout, current SEO and Social Media strategies and formulate a custom solution designed to sky-rocket your products to the top of the search engine listings, increase social awareness and overall customer conversions.


  • SEO Consultancy

    SEO Consultancy

    Improving your websites prominence in the search engines is one of the most cost effective, long-term marketing strategies your company can have, lower your reliance on PPC campaigns, retain your competitive edge and increase profit margins. Speak to me today about formulating a tailored solution to boost your website relevance in the search results and drive traffic to your business at a price to suit your budget.

  • eCommerce Solutions

    eCommerce Solutions

    Success in today's competitive online marketplace requires more than the one-size-fits-all approach offered by so many hosted ecommerce solution providers. Choosing the right eCommerce platform for your business can be a very complex process as many have seemingly similar functionality. Call me to discuss your eCommerce objectives and let me formulate a creative solution aligned with your business goals.

  • Website Analysis

    Website Analysis

    Knowing what your customers are looking is not only important for improving and refining your product line but also to measure the success of your marketing campaigns. Knowing your customer goes beyond customer or traffic analysis. Enpower your website with the tools that aid and equipe you with the systems that refine and automate your business communications and increase customer conversion rate for your business.



Director – eCommerce Trends

08/2014 - Current
Location: Australia
  • Forge and maintain customer relationships.
  • Determine customer objectives and provide recommendations, preparation of marketing strategies designed to increase brand recognition and lead generation.
  • Responsible for website wire-framing, prepare technical requirements for custom development, design, on-page and off-page optimisation, application testing and quality control, SEO and Marketing strategies.
  • Management of development, design and data-entry team.
  • Development of training programmes for application use and optimisation of content.

SEO / eCommerce Consultant – Go Travelling Pty Ltd

12/2013 - 12/2014
Location: Australia
  • Plan and overseer migration of current travel websites and other web properties to Magento platform.
  • Development planning, wire framing and custom design
  • Re-structure and implementation of new navigation and template layout for optimum performance in search results.
  • Setup of system attributes, attribute sets, category and layered navigation.
  • Responsible for creation of in-house procedures for best SEO practices for data-entry.
  • Responsible for sourcing experienced developers for customisation requirement to Magento.
  • Liase with overseas developers, document custom coding requirements and application testing.

SEO Consultant – The Bicycle Store Pty Ltd

10/2008 – Current
Location: Australia
  • Overseering of migration of current ecommerce platform to Magento 1.9.
  • Standardised data-entry procedures specific to the needs of The Bicycle Store.
  • Responsible for the training and management of remote overseas data-entry staff in Philippines.
  • Responsible for the SEO and Marketing aspects of the company including analysis of market trends in the cycling industry, creation and implementation of an annual business strategy.
  • Created new procedures and trained in-house staff to improve the internet fulfillment processes within the organisation to decrease staff errors and increase customer satisfaction and retention.
  • Planned migration from MYOB Retail Manager to Vend (Cloud) POS and XERO accounting system.
  • Consistent #1 placements for major competitive keywords and phrases across a wide range of products.
  • 70% increase in unique visitors.
  • 250% increase in online revenues.
  • 95% of net income is directly generated from internet sales.
  • Significantly increased customer retention rates.

SEO Consultant / Web Development - Self Employed

04/2008 - 10/2008
Location: Nicaragua
  • SEO consultancy for numerous companies, plus planninng, overseer of development, testing and launch of new Flex Five Card Draw gaming software with integrated live video for online Casino.

SEO Consultant - Ichumash

08/2007 - 04/2008
Location: Costa Rica
  • Enchanced site design from an SEPOV.
  • Reported on current and project search engine placement, analysis of statistics, plan search engine objectives and make recommendations on staffing needs to meet projected targets.
  • Detailed strategies for management and content writers on how to best structure their blog articles, press releases etc from a SEO perspective.

Production Manager, Playsafe Holding AS (Listed)

07/2006 - 07/2007
Location: Costa Rica
  • Management of the Designers, Coders and Content Writers.
  • Implementation of Project Management System and workflow changes for increased productivity.
  • Managed all website projects, wire-framing, planning and design.
  • Increased SEO and customer experience by way of Videos, Podcasts, Blogs, Ecommerce and Player testimonials.
  • Managed the re-skinning process across the Casino's entire suite of online games.
  • 300% increase in Production Departments productivity.
  • 20% increase in customer click-through rate on newsletters.
  • 80% decrease in production time spent on newsletters.

Director / E-Commerce Manager, Cybersmart Creatives

06/1997 - 06/2006
  • Established my own SEO / Internet marketing company which targeted several niche industries such as real estate, finance, pharmaceutical and casinos, development and creation of numerous high traffic websites and re-sale of leads to major industry websites.


  • Organic Search

    Organic Search

  • Marketing



    HTML / CSS

  • Web/Design

    Web / Design

  • Job Outsourcing


  • Content Writer & Blogger